ABOUT THE RESOURCE
TYPE:
Guide
DATE:
May 2010
DOCUMENT LANGUAGE:
English
OTHER LANGUAGES:
Short guide (2 pages) to creating an effective strategy to maximizing marketing impact without spending a lot of money. Ideas include involving partner organization in planning and implementing marketing strategies, and working with volunteers.
Prepared for grantees of the EIFL Public Library Innovation Programme (EIFL-PLIP) by the US-based communications consultancy, GMMB.
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